New Development

WHO YOU WORK WITH MATTERS


At Brick & Barn Group | Compass, we are a collection of sales and marketing professionals who bring a unique set of experiences and backgrounds to the business of real estate. Focusing on excellent customer attention, leading-edge technology, and the highest quality marketing, we have delighted our clients who want a concierge experience when it comes to their real estate investment.

Brick & Barn | New Development leverages our team’s experience with the power of marketing from Compass. Compass has developed and executed marketing strategies for hundreds of new development projects, large and small, across the country. With a dedicated marketing and sales team and proven strategies, Brick & Barn | Development powered by Compass is your best choice for researching, designing, marketing, and selling your new development project.

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SCOPE OF SERVICES

Compass attributes its success to the upfront planning and execution of a proven go-to-market strategy aimed at piquing prospective buyers’ interest and driving sales.

  • Market Research
  • Design Development
  • Marketing
  • Sales

MARKET RESEARCH


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  • Provide project-specific and unit-specific comparables within a comprehensive market study, including current inventory, depth of market, pricing trends, and projects in the pipeline
  • Benchmark analogous or proximate developments to inform building design
  • Determine and monitor recommended pricing strategy and targeted absorption goals
  • Consult with financial partners and/or investors as needed
  • Monitor market trends via Compass Collections

DESIGN DEVELOPMENT


  • Establish a master timeline for the project including critical dates for design, construction and sales launch
  • Provide recommendations for finishes, fixtures, appliances, amenities, common areas and back of house requirements
  • Evaluate overall unit mix and floorplans to ensure each is designed and priced for maximum appeal
  • Provide insight into features to improve building functionality, systems efficiency and owner lifestyle (i.e. environmental and systems efficiency and technological features)

MARKETING


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Compass takes the guess work out of everything for you. When you work with us, you will receive:

  • Concepting and branding
  • Marketing floorplans
  • Renderings and finished photography
  • Website architecture and development
  • Site signage
CONCEPTING AND BRANDING

The Compass creative studio will work in conjunction with the sales and marketing team to draft naming conventions, logo, wordmark, typography, and copy systems for the development.

  • Determine the brand direction that will be applied by the marketing team to all marketing collateral as deemed necessary by the developer and Compass
  • Building identity – name, logo, color palette, fonts, and overall graphic direction
MARKETING FLOORPLANS
  • Commissioned architectural floorplans to marketing floorplans
  • Branded for print, digital, and email
RENDERINGS AND FINISH PHOTOGRAPHY
  • Renderings, finish photography, drone footage, and videography-Design finish and spec sheet for interiors and overall graphic direction
WEBSITE ARCHITECTURE AND DEVELOPMENT
  • Commission a unique URL
  • Build out website architecture for easy navigation
SITE SIGNAGE
  • Design construction site signage
  • Print, produce and install
COMPASS COMING SOON
  • Drive buyer interest, maximize value, minimize time on market

FOR PRINT

FOR PRINT

  • Copywriting and editorial direction
  • Print suite


PRINT SUITE

PRINT SUITE

  • Gatefold with renderings, floorplans and select finishes
  • Specifications and finishes booklet
  • Floorplans
  • Direct mail

FOR DIGITAL

FOR DIGITAL

At the forefront of modern marketing, Compass takes a multi-pronged approach to the digital promotion of the property.



DIGITAL PRESENCE

DIGITAL PRESENCE



SOCIAL MEDIA MARKETING

SOCIAL MEDIA MARKETING

Through organic and paid social, Compass will promote the property to increase awareness in the community and engage with prospective buyers. @compass @compassgreaterboston

INSIGHTS


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This personalized dashboard contains all the key data points needed to monitor and track property marketing efforts in real-time. Insights allow the sales and marketing team to invest accordingly based on traction garnered from prospective buyers.

Data is key. Using insights collected from our campaigns, we will use this to tweak, optimize, and analyze performance and ensure our targeting is effective.

This personalized dashboard contains all the key data points needed to monitor property marketing efforts in real-time.

CASE STUDIES


Work with Us

At Brick & Barn Group | Compass, we are New England Real Estate experts! Are you buying or selling a home? Contact us and let's explore how we can work together!

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